Housecall Telemedicine

Housecall Telemedicine: Pilot Protocol
Transforming healthcare delivery through thoughtful design and user experience.
TL;DR
I led UX and communication strategy for Housecall, a mobile telehealth app that reconnected patients with their own providers with devices they already owned. I designed the user flows, crafted the product’s strategic narrative, and created executive-facing presentations that helped secure funding, hospital partnerships, and accelerator acceptance.
Impact
Approved for pilot implementation with a major hospital system
Secured $30K in funding from a state innovation grant
Accepted into two startup accelerator programs
Recognized by stakeholders for clarity of product strategy and UX design
Created a repeatable, trust-centered telehealth experience designed for real-life patients, not just tech-savvy users
Project Overview
Recruited by the CEO of The Venture Center to help a cardiologist-led telemedicine startup refresh its visual design and better position it for funding. The app already existed, but lacked UX polish and visual clarity.
Situation
Telemedicine in the U.S. was gaining momentum but still lacked trust, consistency, and accessibility, especially for patients with chronic conditions. Most platforms paired patients with unfamiliar providers, required additional hardware, or weren’t covered by insurance. Our team set out to build a simpler solution: a mobile platform that connected patients with their own doctors, using only a smartphone.
Problem
While the idea was strong, we faced a common startup challenge:
No shared roadmap across clinical, product, and business stakeholders
Limited understanding of how UX could support patient trust and provider adoption
And no clear story to explain why this product mattered in a crowded space
Solution
I stepped in as co-founder and design lead to craft both the user experience and the strategic narrative that made our product real for patients, providers, and potential funders.
Designed a dual-user flow (patients + providers) centered on trust and ease of use
Created a modular interface with chat, video, and health device integrations (e.g. Fitbit, Withings)
Built storytelling decks that framed Housecall as a smarter, more human-first alternative to “doctor-on-demand” models
Led the creation of clinical onboarding flows and HIPAA-compliant design components


Impact
Approved for pilot implementation with a major hospital system
Secured $30K in funding from a state innovation grant
Accepted into two startup accelerator programs
Recognized by stakeholders for clarity of product strategy and UX design
Created a repeatable, trust-centered telehealth experience designed for real-life patients — not just tech-savvy users
Learning
Navigating healthcare systems requires more than a great product. It demands stakeholder fluency. 
Even when a solution offers real clinical and operational value, success depends on internal champions who believe in the vision and can help clear the path. 
In highly mature and complex spaces like healthcare, influence often more powerful than innovation.
Design allo
My Role
Sole designer leading product UI redesign and visual overhaul
Embedded in a 10-week pre-accelerator program alongside other early-stage startups
Collaborated directly with the founder, CEO, and Venture Center mentors
Translated business model pivots into clear user flows, pitch decks, and product screens
Design Approach
Conducted a visual and UX audit of the existing product to identify friction points
Created a lightweight design system to modernize the UI and enable consistency
Prioritized clear, trustworthy interactions, critical in telehealth
Redesigned appointment flows, provider matching screens, and patient dashboards
Accelerator Process
Build Lean Canvas
Develop business model foundations
Mentor Feedback
Refine through expert guidance
Value Proposition
Iterate on core offering
Pitch Preparation
Create compelling investor story
"The program was like a 10-week startup boot camp. We built lean canvases, got drilled by mentors, rewrote our value proposition more than once, and rehearsed for a final pitch day in front of investors."
Supported pitch prep by designing story-driven slide decks
Helped reframe product value visually for a healthcare-savvy but tech-cautious audience
Provided investor-facing prototypes to demonstrate feature viability
Outcome
1
Secured Funding
Housecall successfully secured seed capital after demo day
2
Enhanced Credibility
The redesign positioned the product as credible, clean, and user-ready
3
Strategic Impact
My design work played a direct role in shaping the product's pitch narrative and legitimacy